I have earned a certificate in Google UX design courses by completing 7 courses. I designed a healthy recipe app and a responsive web to show people how to cook healthy meals.

Check app prototype: https://www.figma.com/proto/JNMpZ0gT8nPZOaeeE9GkzY/Hello-Healthy?node-id=107%3A1779&page-id=107%3A1778&scaling=scale-down&show-proto-sidebar=1&starting-point-node-id=107%3A1779

Check responsive web prototype: https://xd.adobe.com/view/5755dd12-978d-4126-9d52-1d1b30d8455e-0206/

I designed a local bakery app and a website starting from building brand personas, user story, user flow, story board, wireframes, prototype, conduct usability test, etc.

Check the app prototype here: https://www.figma.com/proto/xJ1vEwO4XuJVQVk6Fc5f65/Meet-Sweet?node-id=203%3A2486&page-id=203%3A1308&scaling=scale-down&starting-point-node-id=203%3A2486

Check the web prototype here https://xd.adobe.com/view/ef0d0da5-8d8b-41a3-a36a-dc4c695008a3-ba5e/

I assisted in study design and data collection for public in-person interviews, expert over-the-phone interviews, paper survey, online survey, focus groups for “SNAP” in Flint of Michigan. The project aimed to understanding obstacles Flint residents are facing especially about healthy food access and how they think of the government. SNAP is a local supplemental nutrition assistance program. The project was funded by National Science Foundation (NSF).

Our study informed the design of Flint Eats App. Features include: (a) Search for specific deals anywhere on the map or get alerted to deals and sales upon walking into a store; (b) Users post reviews, recipes, deals and tips about healthy eating.

I assisted with an industry-funded project (Doner Agency and the Detroit Zoological Society) that investigated the psychological and psychophysiological effects of watching and interacting with zoo animals. Research was used as basis for a regional advertising campaign.

Funded by Department of Advertising + Public Relations at Michigan State University [$10,000, awarded, Fall 2015]. I assisted with conducting a workshop on media effects and social media for the Girl Scouts Heart of Michigan troop. The project entailed conducting survey studies on teenage girls’ selfie use and posting and managing an exhibit at the Girl Scouts headquarter highlighting the challenges and opportunities related to social media, selfies, and body image.

Collaborating with Media and Advertising Psychology (MAP) lab at Michigan State University, I have engaged in multiple research projects, where we have examined the psychological effects and processes associated with using digital and social media for persuasive purposes.

One study investigated young adults’ motivations to use four major social media (e.g., Facebook, Twitter, Instagram, Snapchat).

Collaborating with Family Communication and Relationships Lab at Michigan State University, one of our studies highlights the key role families and other social network members play in shaping people’s beliefs and behaviors about. Who children and adults discuss food with influence their health.

Another study developed and tested a new measure to operationalize family member marginalization made up of three dimensions: difference, disapproval, and exclusion. We evaluated our scale using data from college students and community members who self-identified as marginalized family members. CFAs confirmed the three dimensions of perceived family member marginalization, and the 39-item FM3 measure proved both reliable and valid.

I collaborated with Dr. Sean Cash, Dr. Saleem Alhabash, and Dr. Gabriela Fretes writing the chapter of “Food, beverages and social media: trends and tools for economic research”. I contributed to the “Digital Analytics” and “Food Marketing, Social Media, and Children and Young Adults“ sections.

I have translated the Chapter 1 and 2 into Chinese from the original work Advertising and Integrated Marketing Communication: Principle and Practice (9th Ed., Wells., W., Mariarty, S., & Mitchell, N., 2011).

Please check my CV for a full list of publications and conference papers.